The UK Private Rental Sector has become an attractive proposition for both UK and overseas institutional capital with a structural shift towards rental tenure and an increasing demand from young professionals for flexible accommodation. Compared to the US and Europe, the market is regarded as being dysfunctional, with limited modern purpose built and branded accommodation.
de Morgan & Company has quickly established itself as one of the UK’s leading advisors in the sector, with a pipeline of over 3,000 units in centres such as Birmingham, Bristol, Reading, Bicester, Harrow and Coventry. The company has developed a reputation for achieving competitive pricing by means of a carefully orchestrated, and tightly controlled marketing process.
Acting on behalf of Wise Living, the UK’s leading provider of family housing for rent, the company has undertaken a number of fundraisings, which have facilitated a pipeline of excess of £1 billion, with funding from ICG-Longbow, Triple Point and more recently PGIM. Working with local authorities, land agents and house builders across the UK, Wise Living’s ultimate ambition is to create a platform of over 10,000 units of affordable housing for working people.
de Morgan & Company has acted throughout on behalf of Wise Living with further fundraising initiatives to follow shortly.